Melleka Marketing

Lumara

Marketing Performance Deck
October 16 - 29, 2026
Performance Overview
Oct 16 - 29, 2026
Total Ad Spend
$14,585.36
Total Revenue
$8,401.23
Overall ROAS
0.58x
Combined All Platforms
Total Spend
$14,585.36
Google + Meta
Total Revenue
$8,401.23
All platforms
Impressions
646,595
Combined
Purchases
26
14 Meta + 12 Google
Total Leads
74
Meta campaigns
Overall ROAS
0.58x
Revenue / Spend
Ad Spend Distribution
$14,585 Total
Meta Ads: $9,168.18 (62.9%)
Google Ads: $5,417.18 (37.1%)
Meta Ads Performance
Oct 16 - 29, 2026
Spend
$9,168.18
Impressions
485,074
Leads
74
Purchases
14
Revenue
$5,357.55
ROAS
0.58x
Campaign Breakdown
Campaign Spend Impr. CTR Leads Appts Purch. Revenue ROAS
Test Audience VISO $1,856.78 18,413 3.85% 24 - 3 $1,014.68 0.55x
Labour Day Sale $1,723.51 43,793 0.92% 13 2 5 $2,225.00 1.29x
B2B Campaigns 01/22/26 - Copy $1,454.37 123,198 0.33% 10 1 - - -
VISO | Consumer Sales [Targeted] $1,178.48 40,581 1.91% 3 1 4 $1,599.87 1.36x
VISO TOF 9 - Copy $934.76 213,326 0.53% - - - - -
VISO | B2B Leads [Targeted] $694.70 7,652 2.14% 16 7 - - -
Holiday Specials | Sales $636.94 13,532 0.95% 2 - 1 $439.00 0.69x
VISO | Consumer [Open 25-50% Top Income] $299.01 16,152 0.90% 5 1 - - -
Panel | Consumer Sales [Targeted] - Copy $167.00 5,113 1.60% 1 - - - -
VISO | Consumer Sales [Retarget] $126.08 2,261 1.72% - - 1 $79.00 0.63x
Panel | B2B Leads [Targeted] $96.57 1,056 3.22% - 1 - - -
Total $9,168.18 485,074 - 74 13 14 $5,357.55 0.58x
Meta Ads Spend by Campaign
$1.9K
Test Audience VISO: $1,856.78
Test VISO
$1.7K
Labour Day Sale: $1,723.51
Labour Day
$1.5K
B2B Campaigns: $1,454.37
B2B Copy
$1.2K
VISO Consumer Targeted: $1,178.48
VISO Targeted
$935
VISO TOF 9: $934.76
TOF 9
$695
B2B Leads Targeted: $694.70
B2B Leads
$637
Holiday Specials: $636.94
Holiday
$299
Open Audience: $299.01
Open Aud.
$167
Panel Consumer: $167.00
Panel Con.
$126
Retarget: $126.08
Retarget
$97
Panel B2B: $96.57
Panel B2B
Meta Revenue by Campaign (Revenue-Generating Only)
$2,225
Labour Day Sale: $2,225.00 (ROAS 1.29x)
Labour Day
$1,600
VISO Consumer Targeted: $1,599.87 (ROAS 1.36x)
VISO Targeted
$1,015
Test Audience VISO: $1,014.68 (ROAS 0.55x)
Test VISO
$439
Holiday Specials: $439.00 (ROAS 0.69x)
Holiday
$79
VISO Retarget: $79.00 (ROAS 0.63x)
Retarget
Top Performing Creatives
Meta Ads, Ranked by Revenue
#1 Top Performer
New Sales Ad - Copy
Labour Day Sale
Leads
13
Purchases
5
Revenue
$2,225
ROAS
1.29x
#2
Bill Tradeshow - Copy
Test Audience VISO
Leads
23
Purchases
2
Revenue
$919.68
ROAS
0.53x
#3
New Sales Ad
VISO Targeted Audience
Leads
1
Purchases
1
Revenue
$439.00
ROAS
1.91x
#4
Lifestyle VISO - Copy 2
Consumer Sales
Leads
1
Purchases
1
Revenue
$95.00
ROAS
1.45x
#5
Targeted Sales Ad - Video Halloween
Consumer Sales
Leads
1
Purchases
1
Revenue
$79.00
ROAS
0.17x
Google Ads Performance
Oct 16 - 29, 2026
Spend
$5,417.18
Impressions
161,521
Conversions
12
Conv. Value
$3,043.68
By conversion date
ROAS
0.56x
Cost / Conv.
$451.43
Campaign Breakdown
Campaign Status Spend Impr. CTR Conv. Conv. Rate Cost/Conv. Conv. Value ROAS
Branded | Search_ PL Optimize Eligible $1,806.78 2,276 16.26% 9 2.43% $200.75 $2,226.68 1.23x
PL_Collections_Shopping Eligible $816.14 32,525 0.55% 2 1.12% $408.07 $378.00 0.46x
PL_Search_Mask Specific Eligible $323.93 5,101 4.00% 0 0% - $0.00 0x
PL_Pmax_FO_RedLight_MaxConv Eligible $0.48 44 4.55% 0 0% - $0.00 0x
Total - $5,417.18 161,521 - 12 - $451.43 $3,043.68 0.56x
Google Ads: Spend vs Conversion Value by Campaign
$2,227
Branded Search
$816 / $378
Shopping
$324 / $0
Mask Search
Spend
Conversion Value
Revenue Results
Oct 16 - 29, 2026
Total Revenue
$8,401.23
Meta ($5,357.55) + Google ($3,043.68)
Total Purchases
26
14 Meta + 12 Google
Total Ad Spend
$14,585.36
Meta ($9,168.18) + Google ($5,417.18)
Revenue Attribution by Platform
Platform Revenue Ad Spend Purchases ROAS Avg. Order Value
Meta $5,357.55 $9,168.18 14 0.58x $382.68
Google $3,043.68 $5,417.18 12 0.56x $253.64
Combined $8,401.23 $14,585.36 26 0.58x $323.12
Revenue vs Ad Spend by Platform
$9,168
$5,358
Meta Ads
$5,417
$3,044
Google Ads
Ad Spend
Revenue
ROAS by Platform
Meta Ads
0.58x
Google Ads
0.56x
Combined
0.58x
Top Revenue-Generating Campaigns
Campaign Platform Revenue Spend ROAS Purchases
Branded | Search_ PL Optimize Google $2,226.68 $1,806.78 1.23x 9
Labour Day Sale Meta $2,225.00 $1,723.51 1.29x 5
VISO | Consumer Sales [Targeted] Meta $1,599.87 $1,178.48 1.36x 4
Test Audience VISO Meta $1,014.68 $1,856.78 0.55x 3
Holiday Specials | Sales Meta $439.00 $636.94 0.69x 1
PL_Collections_Shopping Google $378.00 $816.14 0.46x 2
What We Planned
Oct 16 - 29, 2026
What We Completed
Oct 16 - 29, 2026
  • Created retargeting campaigns Meta Ads
  • Created B2B Panel campaign Meta Ads
  • Open AI audience campaign had no results with high frequency (3x), converted to top income 25-50% segment to test Meta Ads
  • Created Halloween ad sets from existing post shared from Bill Meta Ads
  • Created Panel+Pad Bundle Halloween ads Meta Ads
  • Created VISO Halloween Special Ads Meta Ads
  • Created Halloween-themed Meta ad content with specials Creative
  • Created 2 animated Halloween promo Meta ad creatives Creative
  • Created new Meta ad content for Panels (Consumer) Creative
  • Created new Meta ad content for Panels (B2B) Creative
  • Created V2 content for Panel Meta ad creatives Creative
  • Created animated Panel content Creative
  • Created V2 Meta ad creatives Creative
  • Produced raw V1 UGC footage Creative
  • Produced V1 short paid ads talking head video Creative
  • Reviewed all GoHighLevel automations on Lumara 2.0 CRM
  • Reviewed the "Welcome Email + Book A Call" workflow, enabled all SMS, added unsubscribe links and booking links CRM
  • Fixed typo in Welcome Email first email, added booking links to all 4 SMS, and added unsubscribe links to all emails CRM
  • Edited workflow document and sent to Lumara with issue photos, fixes applied, and action items CRM
  • Looked into Shopify Meta connection CRM
  • Created 6 promo codes on Shopify Website
  • Created in-depth performance deck for account review Reporting
  • Cut up Zoom video for editing Creative
  • Created retargeting campaigns
  • Created B2B Panel campaign
  • Open AI audience campaign had no results with high frequency (3x), converted to top income 25-50% segment to test
  • Created Halloween ad sets from existing post shared from Bill
  • Created Panel+Pad Bundle Halloween ads
  • Created VISO Halloween Special Ads
  • Created Halloween-themed Meta ad content with specials
  • Created 2 animated Halloween promo Meta ad creatives
  • Created new Meta ad content for Panels (Consumer)
  • Created new Meta ad content for Panels (B2B)
  • Created V2 content for Panel Meta ad creatives
  • Created animated Panel content
  • Created V2 Meta ad creatives
  • Produced raw V1 UGC footage
  • Produced V1 short paid ads talking head video
  • Cut up Zoom video for editing
  • Reviewed all GoHighLevel automations on Lumara 2.0
  • Reviewed the "Welcome Email + Book A Call" workflow, enabled all SMS, added unsubscribe links and booking links
  • Fixed typo in Welcome Email, added booking links to all 4 SMS, and added unsubscribe links to all emails
  • Edited workflow document and sent to Lumara with issue photos, fixes applied, and action items
  • Looked into Shopify Meta connection
  • Created 6 promo codes on Shopify
  • Created in-depth performance deck for account review
Creative Assets Produced
Video content for paid ads
Raw V1 UGC Footage
Unedited user-generated content footage for ad creative development
V1 Short Paid Ads Talking Head Video
First version of talking head format for paid social campaigns
What's Planned Next
Upcoming priorities
Melleka Marketing
Prepared for Lumara | Oct 16 - 29, 2026
melleka.com